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about

An app where users share their social media profiles to kick-start conversations. An ideal ice-breaker at conferences, festivals
and parties.

cypher

Goal

Refresh the Instagram profile to engage followers and encourage app downloads.

Results
in 2 months

The new Instagram design fosters community, encouraging people
in Munich to connect and get to know each other

actions
taken

Reviewed the brand's visual identity

Analyzed the target audience

Studied competitors' visual presentation

Developed clean Instagram UI guidelines (typography, colors, key elements)

Created engaging content (20 topics) to build community, boost engagement and retain followers.

We conducted an in-depth analysis of the target audience and competitors.

It was important to ensure that the design would be suitable and engaging for Gen Z.

design

We explored trending topics relevant to Gen Z to keep them engaged and informed, while also fostering a sense of community in Munich.

As a result, we created 20 key content topics.