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about

Roni Lacerda offers holistic coaching to help people manage stress and find balance through personalized sessions and an online program.

roni
lacerda

Goal

Develop a marketing strategy
to enter the market.

Results
in 2 months

Successfully created and partly executed a marketing strategy.

actions
taken

Researched competitors

Analyzed the target audience

Developed a marketing strategy

Selected promotional tactics

Created a 120-page action plan

Set-up processes in Notion

Created and distributed social media content

Prepared targeting campaigns

PREPARATION AND STRATEGY

Researched competitors
in Germany, the USA, UK, France, Eastern Europe and Australia

Analyzed the target audience and created key personas to better understand their values and needs

Developed a social media management strategy and considered offline marketing

Selected effective promotional tactics

More than 800 coaches in Munich alone

have poor online presence and positioning, making them hard to differentiate

KEY INSIGHTS

Sneak Peeks at the Strategy

Provide valuable content and ethical marketing principles

Implement targeted advertising

Utilize email marketing

Advertise in magazines

Partner with others to share service information