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about

Pepsch, a famous caricaturist and cartoonist, has worked with top publications like Süddeutsche Zeitung, Stern, Zeit, and others.

pepsch

Goal

Create a new Instagram account to build online awareness, a community, and sell art, books, and events.

Results
in 2 months

6-7 comments per post

Real followers

2000+

Monthly organic reach

11K

Increased sales and
positive feedback

Merchandise collaborations,
like caricatures on wine bottles

actions
taken

Conducted market and audience analyses

Developed a social media strategy

Created engaging Instagram content

Launched targeted ads

Managed messages and engaged with the audience

Collaborated with museums and companies

Monitored and optimized performance

challenges

Given the political nature AND SENSITIVE SOCIAL TOPICS of the content, we couldn’t use targeted ads.

actions
taken

Instead, we launched an organic campaign focused on community-building and active member engagement.